Clutch-2016 Social Media Marketing Survey
Main findings
80% of companies say social media is critical to the success of online marketing;
YouTube is one of the most popular social media marketing channels.
61% of companies are using it;
Video marketing goes beyond images, promotions and articles on social media;
62% of companies say that Facebook's marketing works best;
B2B companies prefer LinkedIn over YouTube.
Suggest
Integrate social media marketing with other online marketing, such as SEO and email marketing, which will help cultivate potential customers and increase revenue;
Add more ideas to your social media marketing strategy;
Select social media based on target consumers, social platform user base, and type of content posted;
Integrate videos into social media marketing plans and increase user engagement with interactive and live content;
When using social media marketing, consider external human and financial resources and work with social media marketing agencies;
Take advantage of social media to invest in paid social media advertising, and often interact with consumers to improve targeting.
1. Nearly 80% of companies say that social media is the most important for online marketing success
2. Facebook remains the most popular social media marketing platform.
3. Video is the best content for social media marketing
4. B2B VS. B2C favorite social platform
5. 62% of companies say that Facebook is the best social media for marketing and the response rate of other media is very low
6. The three major challenges of social media marketing include: developing strategies, tracking results, and keeping up with the ever-changing features of social media
7. Only 19% of enterprises only publish original content
8. More enterprises use internal resources to develop and implement social media marketing (65%)
9. The biggest benefits of social media marketing include improving website traffic, brand image, and consumer positioning.
